From Zero Visibility
to Page One Google
— BEY Security
BEY Security came to us with a simple, dated website that was invisible in Google. No rankings. No Google Business Profile. No enquiries coming in online. Here's how we changed all of that with a bespoke new website — and why Jim hasn't looked back since.
A Professional Business
with No Online Presence
When Jim first got in touch with us here at Cinnamon Creative, BEY Security had all the credentials that make a great security company — SIA licensed operatives, years of experience protecting Sussex businesses and events, and a reputation built on reliability. But online? They were essentially invisible.
Their existing website was a basic template with minimal content — no service detail, no local SEO, no photography that conveyed the professionalism of what they actually do. And critically, they didn't even have a Google Business Profile set up, which meant they were completely absent from the Google Maps results that so many businesses in East Sussex rely on to find a local security provider.
For a business operating across Eastbourne, Brighton, Hastings and Crawley, that's a huge amount of potential work walking straight to competitors.
- Basic template site with thin content
- No Google rankings for any service keywords
- No Google Business Profile
- Absent from the local maps pack entirely
- No SEO structure or metadata
- No clear service pages or calls to action
- Dynamic, bespoke website built for conversion
- Page one Google for key security keywords
- Google Business Profile built and optimised
- Top 3 in the Google Maps pack
- Full SEO structure from day one
- Dedicated service pages driving enquiries
Numbers That Matter to Jim's Business
for security services in Sussex
for local security searches
completely rebuilt from scratch
What We Built — and Why
We started where we always start — understanding the business. Jim knows his industry inside out, so our job was to translate that expertise into a website that communicated it clearly to potential clients, and structured it in a way that Google could understand and reward.
The new BEY Security site is bold, professional and fast-loading. It immediately positions them as a credible, established Sussex security provider — not another generic template. The design uses strong photography, clear service segmentation, and conversion-focused copy throughout.
Dedicated Service Pages
Separate pages for event security, retail security, and key holding & alarm response — each optimised for its own keywords.
Local SEO Architecture
Page titles, meta descriptions, H1s and content all structured to target Eastbourne, Brighton and Sussex security searches.
Google Business Profile
Set up and fully optimised from scratch — complete with service categories, photos, and consistent NAP data across the web.
Performance & Speed
Built for Core Web Vitals from the ground up — fast, mobile-responsive, and structured for Google's 2026 ranking signals.
Professional Photography
Real photography of the BEY team and operations — giving the site genuine credibility that stock images simply cannot match.
Conversion-Led Design
Clear calls to action, phone number prominently placed, and an enquiry form that works — turning visitors into actual leads.
The Google Business Profile was built from scratch — BEY Security had no listing at all before we started. Within weeks of launch, they were appearing in the top 3 of the local map pack for security services in East Sussex. That's the kind of visibility that doesn't happen by accident.
"Cinnamon Creative completely transformed how BEY Security appears online. The new website looks genuinely professional, and the results have been incredible — we're now showing up on page one of Google and in the local map pack for searches we weren't even on the radar for before. I'm delighted with where we are now positioned in the local market."
Why Local Visibility
Changes Everything
BEY Security's story is one we see regularly with businesses in Eastbourne and across East Sussex. You can have a genuinely excellent service — the right qualifications, the right team, the right experience — but if you're not visible online, that work simply doesn't reach the people who need it.
The Google Maps pack — those three business listings that appear at the top of local search results — is where the majority of local service searches end. If you're not in it, you're invisible to a huge proportion of your potential market. Getting into the top 3 requires a combination of a properly optimised website, a fully built-out Google Business Profile, and consistent local SEO signals. We built all three for BEY Security from the ground up.
Jim now has a digital presence that genuinely reflects the quality of his business — and the enquiries to match.
Looking for a web design agency in Eastbourne that understands how to combine great design with real SEO results? See how we work with Eastbourne businesses →
Ready for a Website That
Actually Gets Found?
We're based in Eastbourne and work with businesses across East and West Sussex. If you want the same kind of results Jim got — let's talk.