SEO CASE STUDIES

how we helped these companies be found online and grow their buisnesses through our SEO services 

CASE STUDIES

Exploring Success: SEO Case Studies 

At Cinnamon Creative, we believe in the transformative power of SEO, and nothing illustrates this better than real-world success stories. Our SEO case studies are a testament to our commitment, expertise, and the tangible results we deliver to our clients.

A Journey of Transformation:

Our case studies are not just about showcasing results; they are narratives of transformation. They depict how brands, regardless of their size or industry, can leverage SEO to overcome challenges, reach their audience, and achieve their business goals.

Diverse Challenges, Tailored Solutions:

Each case study represents a unique journey, highlighting the diverse challenges faced by our clients and the tailored strategies we developed to address them. From enhancing online visibility to driving organic traffic and improving conversion rates, our case studies demonstrate the multifaceted impact of SEO.

MODE AESTHETICS

seo-for-aesthetics-company

COSMETIC PROCEDURES

 The Brief:

Mode Aesthetics, a renowned provider of non-surgical cosmetic procedures and aesthetic training courses, approached us at Cinnamon Creative with a clear objective: to improve their online visibility. They were not being found for any search terms and had zero visibility on Google, a critical challenge for any business in the aesthetics industry.

The Challenge:

Being a provider of aesthetic treatments in areas like Essex and Kent, Mode Aesthetics was operating in a highly competitive market. They needed to be found online for relevant search terms in their service areas, including local town names as well as the wider Counties they are in Kent, and Sussex, to attract more clients and grow their business.

Our Solution:

We at Cinnamon Creative were excited to partner with Mode Aesthetics and immediately implemented a bespoke SEO strategy tailored to their unique needs and market dynamics. We conducted extensive keyword research to identify high-volume, relevant search terms in both local and surrounding areas and optimised their website content, meta tags, and images for these identified keywords and then got on with writing new high quality content to help them grow their authority.

Given the competitive nature of the aesthetics industry, we focused on creating high-quality, relevant content that would resonate with their target audience, helping Mode Aesthetics rank for the identified keywords. We also worked on enhancing their local SEO to ensure they would be found top 3 for town names and in the top 50 for Kent and Sussex for relevant search terms.

The Outcome:

Our tailored SEO strategy delivered impressive results in just the first six weeks we have been working for them so far at the time of writing. Mode Aesthetics not only started ranking in the top three positions for town names but also achieved top 50 positions for Kent and Sussex for relevant search terms. This rapid improvement in online visibility allowed them to stand out in a competitive market, reach more potential customers, and reinforce their reputation as a leading provider of aesthetic treatments and training courses.

FOOTMAN & BUTLER

luxury-property-management-london-seo-client

PROPERTY MANAGEMENT

The Brief:

Footman & Butler, a multi-award-winning luxury property management company based in London, approached us with a significant challenge. They were not ranking in the top 100 for their targeted search terms and needed to improve their online presence to be found for high-competition terms such as “luxury property management London.”

The Challenge:

Being in the luxury property management sector in London, Footman & Butler were competing in a highly saturated and competitive market. They aimed to rank on the first page for their targeted terms, not only in London but also in international markets like China and Russia, where many wealthy families purchase luxury properties in London.

Our Solution:

At Cinnamon Creative, we crafted a bespoke SEO strategy tailored specifically to Footman & Butler’s unique needs and market dynamics. We conducted extensive keyword research to identify high-volume, relevant search terms in both local and international markets and optimized their website content, meta tags, and images for these identified keywords.

To enhance their international presence, we implemented geo-targeted SEO strategies focusing on China and Russia, ensuring that Footman & Butler would be found by potential clients in these regions looking for luxury property management services in London.

The Outcome:

Within just four months, our tailored SEO strategy yielded remarkable results. Footman & Butler not only started ranking on the first page for highly competitive terms like “luxury property management London” but also secured top 3 positions in China and Russia. This elevated online presence allowed them to stand out in both local and international markets, reach more potential customers, and reinforce their reputation as a leading luxury property management company.

INGENIO TECHNOLOGY

SEO-for-Brighton-IT-Support-company-Ingenio-Technologies

IT SUPPORT

The Brief:

Ingenio Technologies, a prominent player in the IT support sector, approached us with a significant challenge. Despite offering top-notch IT services, they were struggling to mark their online presence in the local searches, particularly in Brighton and searches in East and West Sussex, tech-savvy areas teeming with service industries. They were not ranking in the top 20, a position detrimental to visibility and business growth in such competitive markets.

The Challenge:

Brighton, known for its vibrant tech and services industries, is a competitive market where being found online is crucial. Ingenio Technologies needed to be prominently visible for searches related to local IT services to compete effectively and reach their target audience in Brighton and Sussex.

Our Solution:

Understanding the competitive landscape and Ingenio Technologies’ specific needs, we at Cinnamon Creative crafted a bespoke SEO strategy aimed at enhancing their online visibility in local searches. Our approach was multifaceted, focusing on optimising their website for relevant keywords, improving their local SEO by enhancing their Google My Business listing, and building high-quality backlinks to establish authority.

We conducted extensive keyword research to identify terms related to IT support in Brighton and Sussex that potential customers were using. We then optimised Ingenio Technologies’ website content, meta tags, and images for these keywords, ensuring relevance and clarity.

To bolster their local presence, we meticulously optimised their Google My Business listing, ensuring accuracy and completeness of information, and encouraged satisfied customers to leave positive reviews, enhancing Ingenio Technologies’ credibility and appeal to local clients.

The Outcome:

Our tailored SEO strategy bore fruit, and Ingenio Technologies experienced a remarkable improvement in their local search rankings. They not only made it to the top 20 but secured positions within the top 3 for searches related to IT support in Brighton and Sussex. This elevated online presence allowed them to stand out in a competitive market, reach more potential customers, and reinforce their reputation as a leading IT support provider in the area.

WILDSTAG STUDIOS

video-production-company

VIDEO PRODUCTION

Wild Stag Studios, a Brighton-based music video production company, aspired to compete with London’s big names but struggled with online visibility. They approached Cinnamon Creative to enhance their presence for key search terms like ‘London Music Video Production’.

The challenge was immense, competing with London giants, but Cinnamon Creative, through tailored SEO strategies, keyword optimisation, local SEO, robust backlink building, and targeted content development, was eager to transform their online footprint. The focus was not just on key terms but also on leveraging Brighton’s unique identity and showcasing Wild Stag’s uniqueness and expertise.

The results were remarkable; Wild Stag not only gained visibility but secured a top 3 position, outranking larger, established London companies. This success story exemplifies Cinnamon Creative’s commitment to empowering local businesses with innovative, smart, and persistent strategies, allowing them to shine globally. It underscores their passion and dedication to client success, reinforcing their resolve to create more such success narratives.

Having worked with other SEO companies that disappointed us, we are delighted to have found CInnamon Creative. When we started working with them, we had targeted Music Videos as a potential new avenue of business and within a matter of weeks, we are now creating Music Videos for new clients who contacted us through the website being found on Google.

Dave Neale

Head Of Production, Wild Stag Studios

REIGN SUIT CO

SEO-for-alberta-tailor-Reign-Suit-Co

CUSTOM MENSWEAR

The Brief:

Reign Suit Co, a boutique custom menswear company based in Edmonton, Alberta, came to us as a new company with a brand-new website, seeking to establish their online presence. They aimed to rank in the top 3 search results in both of their service locations and grow their business through search.

The Challenge:

Being a new entrant in the competitive custom menswear market, Reign Suit Co faced the daunting task of competing with established brands. They needed to be found online by potential customers in their service areas, including Edmonton, Calgary, and Vancouver, to drive business growth.

Our Solution:

At Cinnamon Creative, we devised a holistic SEO strategy specifically for Reign Suit Co’s distinctive needs. We initiated the process with exhaustive keyword research to pinpoint high-volume, relevant search terms associated with custom menswear in their service areas.

To ensure relevance and clarity, we meticulously optimised their website content, meta tags, and images for these identified keywords. We wrote quality content aimed at addressing the needs and interests of their target audience, focusing on keywords being searched related to their area, which significantly contributed to their improved rankings.

To bolster their local SEO, we meticulously optimised their Google My Business listings for each location, ensuring the accuracy and completeness of information, and worked on acquiring high-quality backlinks to establish authority and enhance their search rankings.

The Outcome:

Within six months, our bespoke SEO strategy yielded remarkable results. Reign Suit Co not only achieved their goal of ranking in the top 3 search results in both their locations but also experienced significant business growth through search. This elevated online presence allowed them to stand out in a competitive market, reach more potential customers, and reinforce their reputation as a leading provider of custom menswear.

SIMON CALLAGHAN

seo-for-london-commercial-photographer

COMMERCIAL PHOTOGRAPHER

The Brief:

Simon Callaghan, a respected Brighton photographer, approached us at Cinnamon Creative with a clear objective: to improve his search presence after relocating to London from Brighton. Simon needed to be found in the search engines for terms such as “commercial photographer London,” “London photographer,” and “event photography London.”

The Challenge:

Simon’s relocation posed a significant challenge as he was entering a competitive market in London, where being found online is crucial. He aimed to rank above the competition in the search results for terms related to commercial photography in London.

Our Solution:

We at Cinnamon Creative were thrilled to take on this project and immediately put in place a comprehensive SEO strategy tailored to Simon’s needs. We conducted extensive keyword research to identify high-volume, relevant search terms and optimised his website content, meta tags, and images for these identified keywords.

To ensure the contents of his website matched the search intent of the user, we made clear across his website and its pages that he is a commercial photographer based in London. 

We also implemented local business structured data on his pages that specifies the area that he serves and created pages that provide information on photo locations within London for headshots or Commercial photography services, linking to these pages from his homepage.

The Outcome:

Our tailored SEO strategy resulted in Simon Callaghan Photography not only improving its search presence but also achieving top rankings for the targeted keywords. Simon was able to be found in the top 3 positions for searches related to his services, allowing him to grow his business in a competitive market and reach more potential customers looking for his specific photography services in London.

CMK PLANNING

seo-case-study-brighton-planning-consultant

PLANNING CONSULTANTS

The Brief:

CMK Planning, a reputable planning consultancy based in Brighton, reached out to us at Cinnamon Creative with a distinct objective: to dominate the search engine rankings for keywords pertinent to planning consultancies in Brighton. They aimed to be the number one result on Google for searches such as “planning consultancy Brighton,” “Brighton planning consultants,” and “planning advice Brighton.”

The Challenge:

Brighton’s planning consultancy sector is competitive with numerous firms vying for the top spot on Google search results. Achieving and maintaining the number one position, along with the coveted number one spot in the map pack, is crucial for attracting potential clients in the locale.

Our Solution:

We were elated to undertake this endeavour and promptly devised a robust SEO strategy tailored to CMK Planning’s requirements. Our approach commenced with rigorous keyword research to pinpoint high-traffic, pertinent search terms. We optimised the content, meta tags, and images on their website for these identified keywords, ensuring that the site content resonated with the search intent of individuals seeking planning consultancy services in Brighton.

Local SEO was a critical component of our strategy. We implemented local business structured data on their web pages, specifying the areas CMK Planning serves. Additionally, we enriched their Google My Business listing, ensured consistency in NAP (Name, Address, Phone Number) across online platforms, and built high-quality, locally relevant backlinks to bolster their local search presence.

We also engaged in continuous monitoring and tweaking of our SEO strategies to adapt to the ever-evolving search engine algorithms and the competitive landscape of the planning consultancy sector in Brighton.

The Outcome:

Our meticulous SEO strategy propelled CMK Planning to the coveted number one spot on Google for the targeted keywords and secured them a prominent position in the map pack. Over the past three years, we have managed to not only achieve this feat but sustain their top rankings, ensuring they remain the go-to planning consultancy in Brighton for those in need. Their sustained online visibility has translated into a significant influx of inquiries and a substantial growth in clientele, establishing CMK Planning as a leader in the local planning consultancy domain.

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